Franchise
Matthew Shay (2006) --> to free. the right or license
granted to an individual to market a company’s goods or services in a
particular territory
to free = a special privilege granted to an individual or
group, or a constitutional/statutory right/privilege, especially the right to
vote
Greg Nathan (2008)
franchise network as community
--> sharing brand = system of survival in competitive
edge --> core each other by sharing similar values and goals
culture of franchise = the way we do in here based on
definition ‘franchise network as community’
Burger King --> American Culture
franchise = 1 kebudayaan
cara:
1. tentuin nilai2 budaya asalnya
(materi, perilaku, ide --> dimensi)
--> kebebasan, demokrasi, keterbukaan, kompetisi
makna: kenapa logonya kayak gitu? bentuk burgernya kayak
gitu?
pertanyaan --> lebih ke mengapa?
2. mengamati franchise
--> franchise burger king
--> franchise restoran sejenis yang lain
3. foto2 jangan lupa!
Indonesia: ada burger, hot dog, ayam, nasi, sop!
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